So this isn't really very design-oriented, but FreeRice.com reminds me of both the favorite word show and tell and the call to action campaign.
Here's how it works: You play the FreeRice vocab game (which is pretty easy) and every time you get a correct answer FreeRice donates 10 grains of rice to help end world hunger. Obviously, they couldn't do that without some major advertising dollars, but it's actually pretty subtle.
Anyway, I thought it was fun (if not a nice distraction.)
1 comment:
I really like this entry. I like their website even more than their ad. The Call to Action is clear. I like it's simplicity and surprising effectiveness. It gets to the point. By the way - I'm headed to donate my grains of rice right now.
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